Thursday, June 17, 2010

Facebook fans and ROI

From The BE Daily- a free news brief service from the Business Examiner

Jun. 14, 2010 at 12:48pm

How much is a Facebook friend worth to your business?

According to research conducted by Syncapse, the average annualized value of an individual fan is $136.38.

However, fan value can vary widely by company and product. Factors influencing this variability include product purchase price, purchase frequency, product purchase cycle, product category and brand equity. And keep in mind that the fan base of a brand is unique and comprised of different levels of influencers and customers.

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