Thursday, April 16, 2009

Domino's learns the power of social media the hard way

This makes my marketer's blood run cold, but further reinforces the need to monitor and prepare to respond quickly using social media platforms.

“We got blindsided by two idiots with a video camera and an awful idea,” said a Domino’s spokesman, Tim McIntyre, who added that the company was preparing a civil lawsuit. “Even people who’ve been with us as loyal customers for 10, 15, 20 years, people are second-guessing their relationship with Domino’s, and that’s not fair.”

Video Prank at Domino’s Taints Brand
Published: April 15, 2009
The New York Times
Link to Story

No comments: