This makes my marketer's blood run cold, but further reinforces the need to monitor and prepare to respond quickly using social media platforms.
“We got blindsided by two idiots with a video camera and an awful idea,” said a Domino’s spokesman, Tim McIntyre, who added that the company was preparing a civil lawsuit. “Even people who’ve been with us as loyal customers for 10, 15, 20 years, people are second-guessing their relationship with Domino’s, and that’s not fair.”
Video Prank at Domino’s Taints Brand
By STEPHANIE CLIFFORD
Published: April 15, 2009
The New York Times
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